Muhlenberg College Recruitment Strategy & Campaign

Through our immersive research into the life and works of Muhlenberg College, we found myriad, distinct segments of students. Working in close collaboration with students, faculty, and administration, we interviewed, photographed, and filmed Muhlenberg in action. From psych to modern dance—we found an extraordinary spirit of creativity, collaboration, and caring. 

Building on our findings, we built a segmentation strategy that enabled us to speak directly to each student group’s needs and aspirations through the voices of students, faculty, and alumni.

The results? An even stronger applicant pool, great selectivity, and better overall yield.

Best of all, happy Muhlenberg recruits, happy families, and the college’s best yields in many years.

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